A well managed trade mark is a valuable asset.  Brand recognition can be crucial to the success of a sports business with effective marketing strategy depending upon aggressive protection and exploitation of trade mark rights.

Our in-house trade marks team works with clients to maximise the value of their names and graphics.  It manages thousands of leading brand names in UK and international portfolios.   We can assist with:

• Creation, registration, exploitation and protection of intellectual property rights worldwide
  
  
• Trade mark, service mark and copyright protection
  
  
• Licensing and merchandising contracts
  
  
• Infringement and counterfeiting of rights

Our recent experience

• IMG - We have advised this world renowned sports marketing group upon the development of a technology based golf leisure concept.
  
  
• Dunlop Slazenger - We have advised Dunlop Slazenger for a number years as to the best type of intellectual property protection available for its product range, and strategic defensive protection against patent rights of competitors.
  

For further information please contact: Mark Abell